AshleyMadison is the most recent victim of hackers as Brian Krebs of Krebsonsecurity.com has reported late last night.

The hackers identified themselves as “The Impact Team” and posted a small sample of the data that they stole from AshleyMadison’s parent company, Avid Life Media.  Avid Life Media also owns “Cougar Life” & “Established Men.” The Impact Team also demanded the permanent takedown of AshleyMadison & Established Men with the penalty for non-compliance being the full release of names, addresses, and sexual fantasies of all 37+ million users.

The reason that Impact Team seems to be upset is over AshleyMadison’s “Full Delete” feature which is supposed to erase all traces of a users profile from their servers. The service costs $19, and according to the hackers, does not do what it promises. AshleyMadison apparently raked in $1.7 million in revenue in 2014, which is a lot of money for a service that does not do what it is stating to do.

The hackers were pretty clear about all of this by saying:

“Too bad for those men, they’re cheating dirtbags and deserve no such discretion,” the hackers continued. “Too bad for ALM, you promised secrecy but didn’t deliver. We’ve got the complete set of profiles in our DB dumps, and we’ll release them soon if Ashley Madison stays online. And with over 37 million members, mostly from the US and Canada, a significant percentage of the population is about to have a very bad day, including many rich and powerful people.”

If the Impact Team does in fact have all member / employee data from AshleyMadison, then the ball seems to be in their court and AshleyMadison is going to have one hell of a time trying to stay online. Imagine the famous / powerful people that might be members of this website that are going to be very nervous about the release of their private information, let alone confirmation of membership on the website.  Depending on how powerful they are, there might be a lot of back-channel pressure upon AshleyMadison’s leadership.

There are a couple things I know for sure.
1. I would not want to be the leadership of AshleyMadison right now. Also, I would never want to be in a leadership position at a website like this. Their sole purpose is to facilitate cheating on your spouse.

2. Being a member of this site sounded like a bad idea when the commercials first started airing a few years ago. Now that is 100% confirmed to be a bad idea.

Ashley Madison has an “affair guarantee” that guarantees that members will have an affair. In a round about way they succeeded, now that 100% of their members are now completely screwed.